Today September 27, BET Networks announces its national, multi-platform call-to-action campaign, ‘BET GOES PINK,’ dedicated to raising awareness, encouraging early detection and initiating dialogue about the most commonly diagnosed cancer in the black community. The Network’s integrated approach includes BET Her’s first original film “HER ONLY CHOICE”, the second annual “BET HER FIGHTS BREAST CANCER” hosted by comedian and talk show host Loni Love, original PSAs and more.
“BET Networks is dedicated to reducing breast cancer health disparities among African American women and ensuring that Black women are included in the conversation about this disease, said Nneka Norville, Director of Corporate Social Responsibility, BET Networks. “Although we make a concerted effort in October, breast cancer prevention and education is part of BET’s larger year-round commitment to women’s empowerment. By leveraging our platforms and content offerings, we are able to educate and empower our audience as they navigate this important aspect of their health.”
“BET HER: FIGHTS BREAST CANCER” PREMIERES SUNDAY, OCTOBER 7 AT 7 PM ON BET HER
In honor of National Breast Cancer Awareness month, BET Her will premiere the second annual “BET HER FIGHTS: BREAST CANCER” special, hosted by comedian and “The Real” co-host Loni Love. The one-hour special looks to raise awareness, and encourage more people to take action to prevent, diagnose, treat, & end breast cancer.
This year’s honorees include Bershan Shaw and Dr. Hadiyah-Nicole Green. Shaw, a transformational coach, motivational speaker, author, and founder of URAWARRIOR.COM, is a two-time breast cancer survivor. Initially diagnosed with breast cancer in 2007, it returned as stage 4 in 2009, she ultimately beat the odds is now nine years’ cancer free. Dr. Hadiyah-Nicole Green, one of the first 100 African American women to earn a Ph.D. in Physics, is a physicist who specializes in targeted cancer therapeutics using nanotechnology and lasers. She founded the Ora Lee Smith Cancer Research Foundation in memory of her aunt, Ora Lee “Auntee” Smith, whose tragic experience with cancer inspired her to develop a cancer treatment without side effects.
The concert will feature inspirational performances from Grammy Award-winning artist Kelly Price, Estelle along with Luke James, “The Voice” season 8 finalist Koryn HawthorneKoryn Hawthorne, and Grammy Award nominees The Walls Group. Presenters included OFFSET, Keri Hilson and special guest Brandy. Viewers will have an opportunity to get involved during the program through a dedicated line provided by the Susan G. Komen Foundation, which will provide free, professional support services to anyone with breast cancer questions or concerns, including men diagnosed with breast cancer and their families.
“BET HER FIGHTS: BREAST CANCER” taped Thursday, September 20, 2018, at the Riverside EpiCenter in Atlanta, GA. The broadcast will premiere on Sunday, October 7, 2018 at 7:00 P.M. ET/PT on BET & BET Her.
It’s a fact breast cancer is the second leading cause of cancer death in women and the statistics further reveal that African American women are disproportionately affected by breast cancer. According to Susan G. Komen Foundation, African-American women are almost 40 percent more likely to die of breast cancer than white women in the U.S. and in some cities, that number is as high as 74 percent*
Please support BET from this day forward until these programs air and for the entire month of October using all the social media hashtags! BET Social: Follow @BET on Twitter and Instagram for updates and health news. Use the hashtag #BETGoesPink to join the conversation with patients, survivors, friends and family. *Source: American Cancer Society & Susan G. Komen. Check out the photo gallery.