Fox and Rob Launch #TimeIIWatch Impact Campaign, 

Unveil Groundbreaking Release Strategy for 

“TIME II: Unfinished Business” This Juneteenth 2025 
Stars of Oscar-nominated TIME (2020) unveil sequel with a movement-building release strategy. The strategy mobilizes over 1M people to watch. They witness and walk the path of freedom. TIME II: Unfinished Business—the powerful follow-up to the Oscar-nominated documentary TIME—available this Juneteenth 2025.

This new film, directed by Fox Rich, goes beyond storytelling. It launches alongside a bold national movement—#TimeIIWatch. The movement mobilizes over 1 million people in a synchronized watch party. It calls to action around justice and mass incarceration.

Justice advocates, Sibil “Fox” and Robert “Rob” Richardson (Fox and Rob), starred in the Oscar-nominated documentary TIME (2020). Today, they launched #TimeIIWatch: A Juneteenth Campaign for Freedom. This is a groundbreaking impact campaign. It is designed to amplify their long-awaited sequel TIME II: Unfinished Business. It also aims to ignite a nationwide movement for systemic justice ahead of its Juneteenth release. Fueled by the declaration “To Be Free is to Free Others,” #TimeIIWatch transforms art into activism. It serves as a participatory action tool rather than mere entertainment. The initiative calls upon 1M+ people to join a revolutionary watch party experience. It transcends a typical movie premiere. It mobilizes collective action to finish the unfinished work of freedom that Juneteenth began.

TIME II marks the directorial debut of Fox Rich, who captivated audiences as the indomitable matriarch in TIME. She reflects on her visionary role. Her personal journey has evolved into a fight for the freedom of others. She declares, “If ‘TIME’ was the cry, ‘TIME II’ is the call. This project serves multiple purposes. It is an intentional call-to-action. It acts as a mirror. It reveals flaws in our justice system. It is a megaphone. This act confronts excessive sentencing. It challenges other unjust acts that enslave us through mass incarceration. An entire movement redefines what it truly means to be free in America.”

Rob Rich, who served 21 years in the Louisiana State Penitentiary (Angola), adds, “We’re flipping the script. Films drive change in a new way. TIME II isn’t about algorithms or streaming royalties, it’s about people power. Freedom isn’t free, and this campaign asks audiences to invest not just their time, but their voices.” 

TIME II: Unfinished Business dives into the aftermath of Rob’s release from Angola after 21 grueling years. This release only marked the beginning. Their continued fight for freedom carries on. The battle now rages on for their nephew and “fall partner,” Ontario, who remains unjustly imprisoned. Fox and Rob confront the brutal realities that come with their unwavering commitment. They are determined to free their nephew. They also aim to honor the sacred promise they made to Rob’s sister to bring her baby boy home.